Have you ever wondered why so many visitors leave your website without taking action?
Whether they are abandoning carts, skipping your newsletter signup, or leaving just before seeing your latest offer, it’s frustrating and costly.
But there’s an efficient way to deal with this challenge: Exit-intent popups. Exit-intent technology can detect when a visitor is about to leave so that you can easily deliver a targeted message to reconnect with them.
To save you time and effort, in this article, I have gone through, tested, and rounded up the best exit-intent popup plugins for WordPress, so you can retain more visitors, boost conversions, and grow your business.
What Is Exit-Intent Popup in WordPress?
An exit-intent popup is a type of widget that shows up when your visitors are about to leave your site. Utilizing exit-intent technology which is heavily based on mouse tracking (and scroll movement on mobile devices), these popups help to reduce abandoned carts, increase sales, and collect leads effectively.
What Are the Practical Applications of Exit-Intent Popups?
Exit-intent popups can be beneficial for your website for many reasons. Me and my team have been testing out different designs of exit-intent popups and in almost all cases, our visitors spent more time and engaged more with our website.
Here are some of the most useful benefits I have found so far from using exit-intent popups:
# Reduce Cart Abandonment Rates
Every online store owner knows the struggle of customers leaving carts without purchasing anything.
Exit-intent popups can remedy this to a great extent by detecting when a user is about to leave. And using this chance, you can grab their attention with incentives like:
- Discount Codes: “Wait! Complete your purchase now and get 10% off!”
- Free Shipping Offers: “Don’t leave yet! Enjoy free shipping on your order today.”
# Collect Leads Efficiently
Displaying exit-intent popups is a very efficient way to collect leads from your website visitors. The most common example is collecting email addresses in exchange for providing something valuable.
You can offer free eBooks, checklists, or templates that are relevant and helpful for your audience.
If you would like to learn more about lead collection, we have a detailed guide for you.
# Promote Special Offers or Discounts
Exit-intent popups are also a great strategy to increase your product sales online. When you show targeted offers and discounts through popups, users are more likely to click and convert.
Whether it’s a seasonal sale, a limited-time discount, or a first-time visitor deal, these popups grab attention when users are about to leave. For example:
- “Don’t miss out! Get 20% off your first order now!”
- “Flash Sale Alert: Only 2 hours left to save big!”
# Gather User Feedback Before Exit
Understanding why visitors are leaving your site can help identify how to improve user experience on your website.
Exit-intent popups can include surveys or feedback forms to collect valuable insights. Examples of effective feedback questions include:
“What stopped you from making a purchase today?”
“Was there something you were looking for but couldn’t find?”
“How can we improve your experience?”
Best Exit-Intent Popup Plugins for WordPress
When choosing the best exit-intent popup plugin for your website, it’s essential to compare its key features and pricing to find the one that aligns with your goals and budget.
Below is a quick comparison of some of the most popular plugins, highlighting their standout features and pricing options to help you make an informed decision:
| Plugin Name | Feature Sneak Peek | Pricing |
| WowOptin | – Canva-like builder for effortless customization – Advanced targeting and smart triggers – Unlimited pageviews | Check Here! |
| Optimonk | – Drag-and-drop editor for personalized popups – Advanced visitor segmentation for targeted engagement – A/B testing for campaign optimization | Check Here! |
| FireBox | – Responsive popups for all devices – Extensive customization for unique branding – Smart triggers based on visitor behavior | Check Here! |
| Claspo | – 800+ pre-designed templates for quick setup – Multi-step forms for lead generation – AI-powered multilingual support | Check Here! |
| Poptin | – Gamified popups like “Spin the Wheel” – Seamless integration with CRM and email marketing tools – Multiple popup formats | Check Here! |
| Wisepops | – Contextual audience segmentation for precise targeting – Goal-oriented ready-to-use templates – Full control over popup display triggers | Check Here! |
| WP Optin Wheel | – Spin-to-win wheel for engaging lead collection – WooCommerce automatic coupon integration – Configurable winning chances for wheel slices | Check Here! |
These are the overviews of the plugin for your quick observation. However, each plugin packs a lot more features. And for that reason, I have provided in-depth explanations in the next sections. Make sure to evaluate them to pick the best plugin for your needs.
WowOptin
Yes, WowOptin is our own plugin and we are starting the list with this one – not because we are favoring our own product but because we strongly believe it is the best exit-intent plugin that will solve user’s problems. I will tell you why.
WowOptin is a complete lead generation opt-in plugin that is budget-friendly even for your startups – meaning you only pay once and get a lifetime of updates. It boasts:
- No pageview limit
- No monthly recurring fees
- Use exit-intent popups in unlimited sites
But you might ask, what are its unique features? Well, if you have ever used Canva to create beautiful designs in minutes, you will see a similar convenient user experience while using the drag-and-drop builder of WowOptin.
Want to quickly design a personalized exit intent opt-in? WowOptin is the solution. On top of that, here are all its unique features.
Key Features:
- Multiple Campaign Types: Create various opt-ins like pop-ups, floating bars, and embedded forms to suit different engagement strategies.
- No-Code Optin Builder: Design and customize opt-in forms effortlessly with a drag-and-drop interface, without needing any coding skills.
- Advanced Targeting: Target specific audiences for your exit-intent popup based on location, device, operating system, and more.
- Smart Triggers: Set precise triggers such as exit intent, scroll percentage, or time spent on the page to display opt-ins at optimal moments.
- Detailed Analytics: Access comprehensive analytics to monitor campaign performance and make data-driven decisions for optimization.
- Pre-Made Templates: Utilize a diverse library of ready-made templates designed for various occasions, helping you to get started quickly.
OptiMonk
I’ve been testing OptiMonk’s exit-intent popups on one of my personal projects and noticed a reasonable boost in engagement and conversions. The availability of the drag-and-drop editor made it super simple to create personalized popups without tinkering with complex setups.
Also, I love the variety of templates available for users to test – which allowed me to tailor popups for different campaigns effortlessly.
In addition, if you are like me, you will want the freedom to target different types of popups for different visitors – meaning utilizing its advanced targeting options. This will not only help you reduce cart abandonment but also lead to higher opt-in rates.
As an added bonus, you will also like the A/B testing feature – letting you optimize the popups for maximum results. helped me optimize my popups for maximum effectiveness.
Key Features:
- Drag-and-drop popup editor
- Advanced visitor segmentation
- A/B testing for optimization
- Integration with marketing tools
- Real-time visitor analytics
- Variety of customizable templates
FireBox
FireBox is one of the plugins on this list that took me and my colleagues by surprise. Because, initially, we didn’t hear much about it but then we finally tried it and it has become one of our favorites – for creating exit-intent popups.
The user-friendly builder makes designing popups a breeze, even for someone with no coding experience. And on top of that, it offers a responsive design for opt-ins so you can display them without worrying whether they will look broken on mobile devices.
Another great thing about the plugin is how extensive its customization options are. From colors to animations, FireBox lets you create popups that match your brand perfectly.
Also, I had the chance to test its smart triggers and was impressed by how it adapts to visitor behavior.
Key Features
- Responsive popups for all devices.
- Smart triggers based on visitor behavior.
- Variety of popup types and layouts.
- Extensive customization for unique branding.
- Built-in analytics to track performance.
- Lightweight design ensures fast performance.
Claspo
Claspo is relatively new in the competition when you are looking for the best opt-in plugins for WordPress – but its extensive features are sure to surprise you.
Boasting over 800 pre-designed templates and an intuitive popup builder, you can craft engaging popups in no time.
Its multi-step form is perfect for collecting leads or guiding visitors through personalized journeys. For example, we set up a campaign that started with a question and ended with a special discount offer – it worked wonderfully for conversion.
In addition, you might find its AI multilingual feature very helpful as it helps to display the exit-intent popups in users’ preferred languages:
Key Features:
- 800+ pre-designed templates
- Intuitive drag-and-drop editor
- Advanced targeting and behavioral triggers
- Relative countdown timer
- Gamified popups creation
- Dynamic text roller
- Mobile pop-up optimization
Poptin
Poptin is another great plugin that we had the chance to test out. I took its “Spin the Wheel” gamification feature for a spin and it works as advertised. If you don’t know already gamified popups can make visitors more interested to check what your website has to offer – because they get a chance to win discounts or special offers.
Also, I found that Poptin seamlessly integrates with popular CRM and email marketing platforms such as MailChimp, Zapier, ConvertKit, and so on. This ensures that the leads I capture through popups are automatically funneled into my existing marketing workflows.
In addition, Poptin offers a variety of popup formats, including lightbox, fullscreen, and slide-in options. So, you can easily choose the most effective format for different campaigns, matching the user experience with your marketing goals.
Key Features:
- Multiple popup formats available
- Landing page link for popups
- Responsive design for all devices
- Customizable templates for branding
- Track analytics for popup and contact form
- Draft and autosaving option
Wisepops
I’ve been using Wisepops for some time now and I have found several of its features very unique. For example, its advanced contextual audience segmentation is really helpful for creating targeted popups.
It lets me decide on a specific customer profile for the next popup campaign I am preparing and ensures the right messages to the right person at the right time – making it a powerful tool for personalizing the user experience and boosting conversion rates.
Also, Wisepops offers goal-oriented ready-to-use popup templates. Whether I want to grow my email list or reduce cart abandonment, there’s a template designed to help me achieve my marketing goals efficiently.
Key Features:
- 60+ ready-to-use templates
- Personalized popup design
- Tailored popup closing options
- A/B testing for real-time optimization
- Full control over popup display triggers
- Google Analytics and Zapier integration
WP Optin Wheel
I tried WP Optin Wheel in the hope of spicing up my lead collection strategy. And the result? I have seen positive results. Instead of plain forms, it offers a fun spin-to-win wheel that gets visitors excited. This leads to increased signups and engagement.
Also, it lets you set up WooCommerce coupons or offer free shipping, making it ideal for boosting sales in your online store. In addition, the plugin’s advanced targeting features ensure the wheel pops up at just the right moment.
Key Features:
- Customizable spin-to-win popup wheel
- WooCommerce automatic coupon integration
- Configurable winning chances for each slice of the wheel
- Email validation for preventing fake entries
- Advanced display rules for targeted engagement
- Integrated stats to track performance
What Should You Look for When Choosing the Best Exit-Intent Popup Plugin?
Not all exit-intent popup plugins will be suitable specifically for you. So, how do you choose the right one? Here are some factors that you should keep in mind and will help you pick the best exit-intent popup plugin:
Ease of Use
A good plugin should have a user-friendly interface that allows you to create and customize popups without any technical expertise. Drag-and-drop builders, pre-designed templates, and an intuitive dashboard are must-have features.
Design Customization
To create engaging exit-intent popups that convert, you must have design freedom – so that you can create popups that align with your brand and resonate with your audience. So, look for plugins that offer:
- Diverse templates for different goals such as lead generation.
- Options to customize colors, fonts, images, and animations.
- The ability to add your branding elements, such as logos and taglines.
Targeting and Triggering Features
The conversion of exit-intent popups can greatly depend on showing the right message to the right audience. Advanced targeting and triggering features to look for include:
- Behavior-Based Triggers: Display popups based on user actions, such as scrolling, inactivity, or mouse movement.
- Device Targeting: Customize popups for desktop, tablet, and mobile users.
- Traffic Source Targeting: Personalize popups for visitors from specific sources, like social media, email campaigns, or paid ads.
- Geolocation Targeting: Offer location-specific discounts or content to users based on their region.
Mobile Responsiveness
More than half of the entire website user base comes from smartphones. So, it is only logical that you optimize your popups for mobile devices. So, choose a plugin that lets you easily design responsive exit-intent popups.
The plugin should ensure the popups –
- Fit perfectly on smaller screens.
- Load quickly without affecting page performance.
- Maintain an intuitive and user-friendly design.
This is specifically true for eCommerce stores, as mobile shoppers are a major part of the market.
Integration Capabilities
Your popup plugin should work seamlessly with your existing tools and workflows. Look for compatibility with:
- Email marketing platforms like Mailchimp, ActiveCampaign, and FluentCRM.
- CRM tools like HubSpot and Salesforce.
- Analytics tools for tracking performance and optimizing campaigns.
Pricing
Budget is always a consideration whether you have an established business or just starting out. Some plugins offer free versions with limited features, while premium plans unlock advanced capabilities.
Evaluate your needs and compare pricing plans to ensure you’re getting the best value.
In general, you should look for:
- Transparent pricing with no hidden fees.
- One-time payment options (like WowOptin) that save money in the long run.
- Free trials or demos to test the plugin before committing.
Frequently Asked Questions
What is an exit-intent popup, and how does it work?
An exit-intent popup detects when a user is about to leave your website (e.g., by tracking mouse movement) and displays a message to encourage them to stay or take action.
Are exit-intent popups effective in increasing conversions?
Yes, exit-intent popups can be very effective in increasing the conversion rate in your online store. For example, you can use WowOptin to showcase targeted exit-intent popups based on different conditions such as cart value, products in the cart, and so on.
How can I ensure my exit-intent popups are not intrusive?
Keep your design clean, ensure the message is relevant, and offer a clear and valuable incentive. Also, allow users to close the popup easily so that it does not interrupt their browsing experience. In addition, you can implement floating or in-line opt-ins
How do I ensure my exit-intent popups are effective?
You can easily track the performance of your exit-intent popups with the help of the analytics feature from plugins like WowOptin. Look for key metrics like click-through rates, conversion rates, and bounce rates, and optimize your popups accordingly.
Summing Up
Exit-intent popups are a powerful tool to retain visitors, reduce abandonment, and increase conversions on your WordPress site.
By choosing the right plugin and following best practices, you can create highly effective popups personalized to your audience.
In this article, I have picked the best plugins that help you create high-converting exit-intent popups. I would suggest you evaluate each one’s features and plans – to decide which one best meets your requirements.
