Lots of e-commerce owners have experienced a sudden downfall in conversion rates and engagement at any point. To reduce these complications, adding a video popup in WordPress is known to be a common practice.
A video in a popup can enhance customer engagement, sales boost, and conversion rate through its visual appeal.
Here, I will show you how to add a video in a popup in WordPress in 7 steps.
- Create a new popup
- Adding a video element
- Design the popup
- Set the target audience
- Manage trigger setting
- Manage display rules
- Change schedule and interval
Later I am going to explain each of these steps with a real example. Moreover, you will find another way (without a plugin) to make a video popup here. Each of these ways suits different types of users, based on their skill levels and needs. So, let’s start 💪
What is a Video Popup?
Video popup refers to a small, floating, and interactive window on your page that displays a video. It helps you boost sales and increase revenue by grabbing the viewers’ attention. It can be triggered by some specific behavior.
For example, when a user scrolls down a page or hovers over a product image, a video pops up. This popup video demonstrates unique features, offers, etc. which motivates the user to buy that product.
Benefits of Using Videos in Popup
You might wonder about the benefits of such a popup in your e-commerce store. Let’s explore the upside of using videos in popups:
- Increased conversions: An attractive video popup might nudge visitors’ decision to purchase products. This activity increases the conversion rate of your potential buyers.
- Boosted sales: Videos in a popup containing a description or promotional activity bring visitors to choose the product. An exit intent popup encourages the user to act on the buying process.
- Effective lead collection: Video popups with interactive forms and buttons help site owners identify potential users. Such lead collection helps them design the popup to be more engaging. Read the blog to learn how to generate high-quality leads.
Methods of Adding Video Popups in WordPress
There is no default way in WordPress to add a video in the popup. However, you will find two ways to add videos in a popup. They are:
Using code (without any plugin): Coding is the traditional method of making a video popup in WordPress. You need to use custom HTML, CSS, and JavaScript to create such popups. The process of coding is quite complex.
You can also hire professionals to add video in popups. They will build codes according to your requirements easily.
Using third-party plugins: The easiest and most popular way to set up a video popup is by installing a third-party plugin. These plugins allow you to configure the popup even without custom coding knowledge.
You may find two types of plugins, Gutenberg block-based and element-based. Let’s see which plugins are best for adding videos in popup.
| Gutenberg block-based | Essential Blocks, Kadence Blocks, Spectra |
| Element based | WowOptin, Popup Maker, Optin Monster |
I found WowOptin to be very useful and easier to use than Popup Maker and Optin Monster. Its advantages encouraged me to choose WowOptin over any other plugins.
Advantages of WowOptin
- Canva-like builder: You can experience a Canva-like editor here. That’s why even a beginner can learn to use the plugin quickly.
- Smart targeting option: WowOptin lets you select advanced audience targeting. There are several levels of targeting options such as visitors’ type, language, region, and their devices. Users can decide to show optins to whomever they want and change the frequency too.
- Readymade templates: There are over 60 templates in store for you to implement easily. No need to spend time building a new optin from scratch. Users can choose their suitable templates from the store.
- Affordable pricing: WowOptin provides a lifetime package starting from $209 for 1 site. If you’re running an agency there’s even a more lucrative offer. Don’t miss this opportunity!
Check out WowOptin’s capabilities at a glance in this video:
Step-by-Step Guide to Creating Video Popups in WordPress
Before going to steps please make sure you have activated WowOptin in your site. Check detailed documentation for the installation and activation procedure. Additionally, you may backup your site for security and rollback purposes.
Let’s Roll 🏃
Step 1: Create a New Popup
After finishing the setup, go to the WowOptin tab from your WordPress dashboard. Here, you can see the Create New Optin button, click it. It will take you to the template section, from here select which optin you want to create.
Then, click the start from scratch option and select popup. Now you’re in the popup builder page where you will develop your popup.
Step 2: Adding Video Element
To add a video in the popup click Elements in the left sidebar and choose Video. Select the video element and click the video setting button at the top.
Step 3: Design the Popup
A video settings panel will appear, here you can add your video URL. Paste the URL from YouTube, Vimeo, or Drive. You can also add a specific thumbnail for the video.
I also added a text element and button to make the video popup catchier. You can change layout settings, popup position, and close behavior from the design tab. Explore and customize as per your requirements.
You should check the popup’s mobile responsiveness by changing modes from the center top of the window. Don’t forget to check the live preview before publishing. If you are unsatisfied with the mobile version, reorganize the elements as you wish.
Step 4: Set the Target Audience for Videos in Popup
After that, you should select the target audience for the popup. Setting an effective target audience based on their behavior class is a core marketing practice. In this way, business owner and drive sales to their target market and boost sales.
You can choose which devices and visitor types, languages, and geographic locations are applicable for this popup. WowOptin lets you customize a specific target audience.
Step 5: Manage Trigger Setting for the Video in Popups
You can set up the trigger behavior of your video popup from this setting. The trigger setting lets you control visitors to direct them to your desired destination. Triggers like exit intent remind potential buyer to act on their decision effectively.
For this instance, I used the delay popup option which activates after 1 second of loading. You can choose any trigger behavior you want.
Step 6: Manage Display Rules
Display rules let you choose which page(s) you want to display the video in popups. This way you can manage your popup act most effectively throughout the whole website. Moreover, an organized display helps you funnel the user to increase engagement.
I decided to show this popup only for the Shop page. You can explore the options from the dropdown and customize them in your way.
Step 7: Change Schedule and Interval
Another unique feature of WowOptin is the schedule and interval behavior of popups. Schedule lets choose the start & end date of your popup and you can also select your time zone.
You can also set recurring days & times at your convenience.
The interval setting adds an advanced behavior setting. It lets you choose how many times the popup will appear and its close behavior.
Now that I have set my preferences for the popup, I need to save and publish the optin. I can check the final result from frontend and experience the display.
Secrets of Crafting an Engaging Video Popup
To get the best output from videos in popup you can follow these practices:
- Understand your target audience’s psychology and design the appearance of the video for popup appearance. It will improve the engagement of your site and increase the conversion rate.
- Combine your video with other elements like text, buttons, form, etc suitably. It will create a positive mindset toward your site/product/brand.
- Make it responsive among different devices especially mobile. Smooth-shifting and seamless video generate positive signals for search engines.
- Don’t make the video too lengthy, intrusive, or repetitive. A short video with a catchy intro might get the job done easily.
- Use all the tools strategically to maximize your users’ attention while making a popup with videos in WowOptin.
Stay updated with recent features, pricing, and new practices of WowOptin.
Conclusion
Adding a video popup on your website will increase engagement, and conversion and boost your business overall. You can hire a costly developer, use custom codes, or do it yourself easily with WowOptin like me. Whatever method you choose, you need to get the desired & significant outcome from it.
A well-executed video popup can make a lasting impression and enhance your productivity. Explore the methods mentioned above and comment below if you face any further queries. Subscribe to the newsletter for updates and exclusive offers.
Resources You’ll Find Helpful
- How to Create High-Performing Popups
- The Way of Creating an Image Popup in WordPress
- Discover the 7 Best Exit-Intent Popup Plugins for Your WordPress Website
- Create Opt-In Forms in WordPress That Drive Real Results
FAQ
Can I Track User Interaction with Video Popups?
Yes, you can easily track detailed user interaction information from the WowOptin dashboard. Additionally, you can view quick statistics for each optin. You can also set milestones and bring out the compartmentalized data from the dashboard tab.
Can You Customize the Video Appearance and Behavior of Popup?
Of course, you can if you are using WowOptin. Go to the design setting in optin builder, you’ll find three tabs named style, position, and close. You can change the layout setting, animation setting, positioning, and close behavior from there. The builder layout is very user-friendly, you can easily access it after exploring.
How to Set Autoplay Mode in Video Popup?
WowOptin lets you set autoplay mode for video popups. From the video setting, you can turn on autoplay mode and select the repeat behavior video setting. You can also hide the control from the same setting.
