If you use WPForms for contact, lead generation or for any other purposes, you can add it directly to your WowOptin popups or campaigns. You can also track form submissions as conversions and view them in WowOptin analytics.
How to Add Your WPForms to WowOptin
Follow these steps to add your WPForms inside a WowOptin campaign:
- In your WordPress dashboard, go to WPForms » All Forms (or Add New to create one)
- Copy the form’s shortcode from the list (example:
[wpforms id="562"]
)

- Open your WowOptin campaign and add the form using the Shortcode element

Adjust settings if needed and publish the campaign.
How to Track WPForms Conversions with WowOptin
To track when visitors submit the form, you need to add a special CSS class to the submit button. This enables accurate conversion tracking in WowOptin analytics.
Here’s how:

- Click “Edit” to open the editor
- Form builder, navigate to Settings » General » Advanced
- In the Submit Button CSS Class field, add this class:
optn-trigger-conversion
Save the form and that’s it! Now WowOptin will record each form submission as a conversion.
You can now view analytics for a specific campaign like this 👇 or check overall insights in WowOptin Analytics.
