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A/B Testing

A/B Testing (also called Split Testing) in WowOptin is a great way to find out which version of your optin or popup works best at converting visitors. You don’t need to guess or rely on gut feeling. A/B Testing automatically displays different variations of the optin to different visitors. 

Once one variant outperforms the other, you can set it as your final optin (or even test a new variation against it) so you’re always running the most effective campaign.

How A/B Testing Works in WowOptin

A/B (Split) Testing in WowOptin is designed to be simple and effective. Here’s how it works:

  • Create two or more versions of the same popup.
  • Define how traffic should be distributed between them (in percentages).
  • Choose the winner selection type – manual or automatic – with the winning criteria.
  • WowOptin then splits the traffic as per your settings, showing different variants to different visitors.
  • As visitors interact with the popups, WowOptin tracks conversions for each version.
  • You’ll get detailed results and can continue running just the winning one.

Create an A/B Test in WowOptin

It’s very simple and strightforward to create an A/B Test in WowOptin. Just follow these steps:

  • Go to the A/B Testing section.
  • Click on Create A/B Test.
Create AB test on WowOptin
  • Name your test so you can easily identify it later.
  • By default, you’ll see two variants – but you can add more by clicking Add New Variant.
Give a name to the AB Test on WowOptin
  • Assign an optin to each variant.
Add an optin to a variant for AB testing on WowOptin
  • Set traffic distribution:
    • By default, traffic is equally distributed (e.g., 50% for two variants, 33.33% for three).
    • You can also set custom percentages — for example, 50% for Variant 1, 30% for Variant 2, and 20% for Variant 3.
Traffic Distribution for AB Testing on WowOptin
  • Choose the Winner Selection Type:
    • Manual: You have to review the results and pick the winner yourself.
      Example: You analyze conversion rates after a few days and choose the best one.
    • Automatic: WowOptin picks the winner based on your selected criteria.
      Example: The version with the highest conversion rate after 7 days is chosen automatically.

Note: If you select the automatic option, you must specify the Winner Selection Parameter and the Test Duration in days. However, if you choose the manual option, no further action is required.

Winner Selection Type and Test Duration Configuration for AB testing on WowOptin

Winner Selection Parameters

There are four primary parameters used to determine the winning optin. These include:

  • Conversions – The total number of successful actions taken by visitors, such as CTA button clicks, social follows, coupon copies, or email signups.
  • Conversion Rate – The percentage of impressions that result in conversions, indicating how effectively the optin turns viewers into users.
  • Leads/Form Submissions – The total number of forms submitted or leads collected through the optin.
  • Revenue – The total earnings generated from the optin.

Note: The difference between Leads and Conversions – Leads focus specifically on capturing visitor information, like form submissions or email signups. –> But conversions count all successful actions (e.g., button clicks, coupon copies, or social follows), including form submissions.

Select Winner Selection Parameter for AB testing on WowOptin

WowOptin also tracks Impressions to represent the number of times each variant is displayed to your visitors. While Impressions are not a factor in determining the winner, they provide helpful context for analyzing overall performance.

Once everything looks good, just click on Start Testing , and the selected option will be activated automatically. You don’t need to manually publish them—it’s all done for you! ✅

Select Winner and End the Test

You can review the detailed results in this section and manually choose a winner based on your interpretation of the statistics.

Alternatively, for automatic test types, you can wait for the test to run for the predefined duration, after which a winner will be selected automatically.

Analyse the results and select a winner manually for the AB testing on WowOptin

Once a winner is determined, either through manual evaluation or automatically, the A/B test will move to the “Ended” tab and you can view the final results from there.

Customization for A/B Testing

Each test can be easily customized if you need to make any updates or changes. Here are some essential customization options:

  • Edit: You can modify the opt-in directly from the A/B Testing section. Additionally, you have the option to edit any previously created A/B test.
  • Duplicate & Add: Clicking this icon allows you to duplicate a variant and add it to your test.
Customization for AB test on WowOptin
  • See Details: By selecting this option, you can view the test results and analyze the performance of each variant.
  • Delete Test: Once a test is completed, you can remove it using the delete option.
See Details and Delete the Test on WowOptin

Deactivating an A/B Test

To deactivate an A/B Test in WowOptin:

  • Click Edit on the specific test.
  • Toggle the switch off at the top-left corner.
Activate or Deactivate the AB test on WowOptin

The test will automatically move to the Draft tab, where you can reactivate it anytime using the same toggle.

That’s it! You’re good to go! 😊

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