This panel allows you to define the target audience for an optin by configuring settings based on device type, visitor type, language, location, operating system, and traffic source.
Follow these guidelines to tailor your target audience effectively.
Visitor Device(s)
All Devices: Select this option to target visitors across all device types (desktop, mobile, and tablet).
Specific Devices: Choose this to limit targeting to one or more specific device types. For example, select “Mobile Only” if you’re running a mobile-specific campaign.
Use Cases: If unsure, start with “All Devices” to maximize reach. Narrow down later based on performance.
Visitor Type(s)
All Visitors: Target all visitors, both new and returning.
Specific Visitors: Focus on specific visitor types:
New Visitors: Users visiting your site for the first time.
Returning Visitors: Users who have previously visited your site.
Use Cases: Use “New Visitors” for awareness campaigns or “Returning Visitors” for retargeting strategies.
Browser Language(s)
All Languages: Displays the campaign to users of all browser language settings.
Specific Languages: Select specific languages to target users based on their browser’s language setting (e.g., target only French-speaking users)
Use Cases: This is particularly useful if your content or offer is language-specific. Choose languages aligned with your target market.
Geolocation
All Locations: Show the campaign globally without location restrictions.
Specific Locations: Target specific regions, countries, or cities. Ideal for location-based campaigns, such as promotions for a local store.
Use Cases: Use specific location targeting for regionally focused campaigns to enhance relevance and engagement.
Operating Systems
All OS: Show the campaign to users across all operating systems.
Specific OS: Target users based on their operating system (e.g., only iOS or Android users).
Use Cases: This setting can be helpful for app-specific campaigns or if certain OS users are your primary market.
Traffic Sources
All Sources: Target users from any source, including direct traffic, referrals, and social media.
Specific Channels: Focus the campaign on particular channels (e.g., search engines, social media platforms, email referrals). It’s ideal to attract users from these sources.
Specific URL: Focus on visitors arriving via a custom URL, such as from a specific website, promotional campaign, or affiliate partner.
Use Cases: Use “Specific URL” or “Channels” to track the effectiveness of particular campaigns or ads and optimize them accordingly.
