If you use Formidable Forms for contact or lead generation, you can easily connect it with WowOptin popups or campaigns. You’ll also be able to track form submissions as conversions and see them in WowOptin analytics. The setup takes just a few steps.

How to Add Your Formidable Form to WowOptin

Follow these steps to display your Formidable Form inside a WowOptin campaign:

• From your WordPress dashboard, go to Formidable > Forms.
• Create a new form or edit an existing one.
• In the editor, click the Embed button (top-right).

• From the options, select Insert Manually.

• Copy the WordPress shortcode (example: [formidable id=1]).

• Open your WowOptin campaign and add the shortcode using the Shortcode element.

Publish the campaign and your form should now appear in your popup campaign.

How to Track Formidable Form Conversions with WowOptin

To let WowOptin know when a visitor submits your form, you need to add a special tracking class to the submit button. This ensures accurate conversion tracking in analytics.

Here’s how:

• Open your form editor.
• Go to the Settings tab.
• Navigate to Customize HTML.

• Scroll to the Submit Button field (not Submit Field).
• Simply update the button tag CSS class with this WowOptin class

class:optn-trigger-conversion

Update the button tag to include the WowOptin tracking class:

<button class="optn-trigger-conversion" type="submit"  [button_action]>[button_label]</button>

⚠️ Do not change anything else in the button code. Just add the class.

Once updated the changes, every form submission will be tracked as a conversion inside your WowOptin campaign analytics.

You can now check analytics for a single campaign like this 👇 or view overall performance in WowOptin Analytics.