Trigger allows you to define when and how the optin should display to users based on their interactions with your website. Each trigger type is tailored to optimize engagement and conversion rates.
Trigger Options
After adding a trigger group, you’ll see several trigger options designed to engage users at different moments in their browsing experience.
After X Seconds
Displays your optin after a set number of seconds. This is ideal for engaging visitors who stay on the page for a while. This timing helps capture attention without interrupting user experience.
Example: Display a “Subscribe to our Newsletter” popup 10 seconds after a user arrives on your homepage.
Best Practice: Set an appropriate delay before they see the optin. This gives visitors time to become familiar with the content first.
Inactivity Mode
This trigger displays the optin when the user is inactive for a specified period (e.g., no mouse movement, scrolling, or clicking). It’s useful for re-engaging users who may have lost focus.
Example: Display a “Need Help?” form after 1 minute of inactivity on a product page.
Pro Tip: Avoid setting inactivity triggers too short. This can disrupt the user experience and may lead to abandonment.
After Scrolling X
Displays the optin once the user scrolls a certain percentage or pixel distance down the page. This is effective for engaging readers who are actively interacting with your content.
Example: Display a discount offer once a user has scrolled 50% through a blog post.
Exit Intent
Detects when a user intends to leave the page by moving the cursor toward the browser’s back button or close button) and displays a last-chance optin to retain them.
Example: Show an “Exclusive Offer” popup as users attempt to leave without signing up.
WowOptin has three sensitivity levels for popups:
Select Sensitivity
There are three options to control the sensitivity of the exit-intent trigger.
Low Sensitivity: The popup triggers when the cursor is near the browser’s back or close button.
Medium Sensitivity: The popup appears when the cursor moves toward the back or close button. But it has yet to reach there.
High Sensitivity: The popup appears as soon as the cursor starts moving toward the back or close button.
Each level controls how quickly the popup is triggered based on the cursor’s movement.
Best Practice: Exit intent is ideal for offering incentives (e.g., discounts, free resources) to encourage users to stay or convert before leaving.
On Click
This trigger shows the optin when a user clicks a specific element on the page, like a button or link.
Example: Display a subscription form when a user clicks a “Get Started” button.
Add New Trigger
The “+ Add New Trigger” button lets you add multiple triggers within a trigger group. For example, if you add “After X Seconds” and “Exit Intent,” the optin will only appear when both conditions are met.
Examples of Adding Triggers:
- After X Seconds: Set an optin to appear 10 seconds after a user arrives.
- Exit Intent: Display a last-chance offer when a user intends to leave.
This means the optin will only appear if both conditions are met: the visitor has been on the page for 10 seconds and intends to leave the page.
Add New Trigger Group
The “+ Add Trigger Group” button lets you create separate sets of trigger conditions. Each group works independently, so only one group needs to be met for the optin to show. It helps to build more flexible engagement strategies.
Example Configurations for Trigger Groups:
- Trigger Group 1:
- After Scrolling X: Shows the optin once a user has scrolled 50% down the page.
- Trigger Group 2:
- Inactivity Mode: Displays an optin after a user has been inactive for 1 minute.
With these settings, the optin will display if the conditions in either Trigger Group 1 or Trigger Group 2 are met.
Best Practices for Adding Triggers and Trigger Groups
- Use Targeted Timings: Set delays and inactivity triggers to appear when users are most likely to engage.
- Avoid Overlapping Triggers: Too many overlapping triggers can create a disruptive experience. Use distinct groups to diversify engagement points.
- Experiment with Different Groups: Test separate trigger groups to find the most effective combination for conversions and engagement.
