HubSpot Integration

This guide will help you connect WowOptin with HubSpot to effortlessly sync your email lists and supercharge your email marketing campaigns.

Follow these simple steps to get started!

Step 1: Get Your HubSpot Private App Token

To link WowOptin with HubSpot, you’ll need a private app token from HubSpot. Here’s how to obtain it:

Log in to your HubSpot account.
Click the Gear icon in the top-right corner and select Integrations.

Hubspot Integration Page

Go to Private Apps and click Create a Private App.

Create a private app in hubspot

In the Basic Info tab, give your app a name.

Name the Hubspot API App

Switch to the Scopes tab and click Add New Scope (this is key!).

Add new scopes for Hubspot App

In the sidebar, search for “list” and carefully select crm.lists.read.

Search for List Scope

Again, search for “contact” and carefully select crm.objects.contacts.write and crm.schemas.contacts.read, then click Update.

Search for contact scope

In the popup, carefully read the instructions and click Continue.

Continue creating a new private app

Click Show Token, then Copy it.
Click Skip for Now to complete the setup.

Copy the Hubspot private app token

Step 2: Connect WowOptin to HubSpot

Now, set up the HubSpot integration in WowOptin:

Navigate to the Integration page in WowOptin.
Find and select HubSpot from the list.
Click Manage, then Add Account.

Select Hubspot from the WowOptin Integration Page

Enter a clear, descriptive title for the account.
Paste your HubSpot token.
Click Connect.

Add Hubspot's account with private token

Step 3: Link an Optin Form to HubSpot

Integrate your optin form with HubSpot in the WowOptin builder:

Open your desired optin form.
Click the Form Integration Icon in the top sticky bar.
Select Add Integration.

Choose the HubSpot account you just connected.

Select Hubspot Integration for the Optin form

Step 4: Configure the HubSpot Integration

Finalize the setup:

Click the dropdown icon.
Select your audience list (automatically created when you signed up for HubSpot, but you can customize or even create from scratch).
Go to the Field Mapping section.
Map key fields (e.g., link the email field to the email input ID).

Configure the Hubspot settings for the Optin Form

HubSpot offers default fields for mapping, but you can add custom fields if needed.

⭐⭐⭐ Once these steps are completed, your submissions will flow seamlessly into HubSpot, keeping your audience data organized and ready for action.

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